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You are a general practice registrar in a Western Australian coastal town of 6000 people. Over the past year the proportion of five-year-olds recorded as fully immunised has fallen from 95% to 84%. Three families in your own practice have declined the measles-mumps-rubella vaccine after reading material circulated in a local parents' group. There has been no case of measles in the town and no cold-chain problem at the clinic. The primary school has asked what it can do. Which one of the following is most likely to raise immunisation coverage across the town?
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